Advocate™ topical flea and worm treatment for cats

Advocate™ topical flea and worm treatment for cats provides broad spectrum protection from fleas, intestinal worms and ear mites. 


Advocate™ kills fleas through contact so they don’t have to bite your cat to die. Plus it also kills flea larvae in your cat’s surroundings. Safe for use on kittens from 9 weeks of age.

Why choose Advocate™ for your cat? 

  • Clock icon showing Advocate™ for cats  

stops reinfesting fleas from feeding in 3-5 minutes

    Fast acting, stopping reinfesting fleas from feeding in 3-5 minutes once contact occurs.

  • Applicator icon showing Advocate™ for cats is a spot-on treatment

    Simple, easy-to-use, monthly spot-on treatment

  • Icon showing Advocate™ provides 
parasite protection inside and out from fleas, intestinal worms including lung worm and ear mites.

    Parasite protection inside and out against a broad spectrum of parasites.

How does Advocate™ work?

"No need to bite" mode of action with Advocate™

Advocate™ provides cats with fast relief from fleas.

After application, the active ingredient, imidacloprid spreads across the skin and coat of the cat, killing fleas on contact. This means fleas don’t have to bite your cat to be killed which means less stress and discomfort for your cat by minimising painful, itchy flea bites.

Existing fleas are killed within 12 hours, and after this time reinfesting fleas are killed within 1 hour.

Imidacloprid, is also shed with the natural shedding of your cat’s skin and fur, killing flea larvae in the environment. As Advocate™ kills both fleas and flea larvae, this is effectively breaking the flea life cycle.

An image showing a cat that is treated with Advocate™ and has parasite protection inside and out from fleas, flea larvae, roundworm, hookworm*, lungworm and ear mites. 

* not clinically significant in New Zealand.

Monthly parasite protection both inside and out against a broad spectrum of parasites. 

An easy-to-use spot-on applied monthly, Advocate™ offers parasite protection both inside and out, to help protect your cat from nasty parasites. 

The active ingredients in Advocate™ provides fast relief from fleas, and also helps to protect your cat from flea larvae, ear mites and intestinal worms including roundworm, hookworm* and feline lungworm. 

How to apply Advocate™ on your cat

1. Step

Remove the required tubes from the package. Hold the tube upright and away from you, and pull off the cap.

2. Step

Reverse the cap and push the cap back on the tube. Twist the cap to break the seal and then remove the cap from the tube.

3. Step

Part the hair until the skin is visible. Apply 1 tube on the back of the head. Place the tip of the tube on the skin and squeeze the tube firmly twice to apply the solution directly on the skin. The solvent in Advocate™ may mark certain materials including plastics, leather, fabrics and finished surfaces. Allow application site to dry before permitting contact with such materials.  


Directions for use

For easy application, make sure your cat is standing before applying Advocate™. Remove your cat’s collar before application, and replace when the product has dried, except if you are using a Seresto™ collar - this does not need to be removed before application. 

Record the treatment date and repeat monthly or as directed. 

Avoid applying the treatment near the cat’s eyes or mouth area as this may cause irritation.  

Advocate™ flea and worm treatment for cats and kittens is for external use only. Use on cats  and kittens from 9 weeks of age. 


Advocate, Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates.  Advocate™ for cats is registered under the ACVM Act 1997, No. A009118. 
Elanco New Zealand, 106 Wiri Station Road, Manukau, Auckland 2104.
www.elanco.com I 0800 446 121. ©2023 Elanco

^ Elanco Data on File
* not clinically significant in New Zealand